Want a chance to win special prizes? This year, Convention attendees will be able to pick up a Trade Show passport and each participant with at least 30 stickers will be entered in a drawing to win a prize!

Additionally, on Thursday, December 8th, from 10:30 a.m. to 3:00 p.m. we’ll be hosting our FREE inaugural career fair for High school seniors and college students. Students are invited to meet with leading businesses in the Trade Show where they can strengthen their networking skills and learn more about job opportunities in the cattle community.

To register to attend the Nebraska Cattlemen trade show career fair, please fill out this form by November 21st.


Trade Show Map

ServiTech Inc. – Booth 1 

ServiTech provides testing for all of your production needs. Our testing services include soil, feeds and forage, manure, plant tissue and more. With three state-of-the-art facilities in Dodge City, Kansas; Hastings, Nebraska; and Amarillo, Texas, our laboratories focus on accurate results, rapid turnaround time and quality customer service. ServiTech also provides crop consulting services. You get access to out 80 agronomists who have hundreds of combine years of experience.

NMC Cat (Nebraska Machinery Co.) – Booth 2

As Nebraska’s primary Caterpillar dealership, NMC Cat has served customers with equipment and service solutions since 1938. Today, the company remains customer-focused by continuing to provide a comprehensive line of dependable products, parts and services. NMC Cat is proud to provide Caterpillar machinery – designed with the highest level of quality and durability – to the construction and agribusiness industries.

AgWest Land Brokers, LLC – Booth 3

AgWest Land Brokers is a land brokerage company based in Holdrege. Our focus is helping landowners buy and sell ranches, farms, and recreational properties. We have a team of 14 real estate professionals that service Nebraska, Kansas, South Dakota, Wyoming and Iowa.

Producers Livestock Marketing Association – Booth 4

Rueter’s Equipment – Booth 5

We are a Hyundai Dealer as well as a JCB Dealer. We provide wheel loaders and telehandlers as well as kid steers and excavators to many feedlots in the Midwest.

We are known for our quality service after the sale.

Besides our quality products that are new we recon our used trade ins for those who would want used units.

Our shop is also known for being able to repair other brands.

Reuter’s will have a drawing at their booth!

Zinpro – Booth 6

Zinpro is a trace mineral leader and has been selling and researching trace minerals for over 50 years. We are the company that brings you performance and profit with profusion drench, Availa Y, and Availa Zihc.

Settje Agri-Services and Engineering – Booth 7

Settje Agri-Services & Engineering, Inc. is Nebraska’s leader in agricultural systems design, engineering, construction, manure management and environmental compliance. Rooted in production agriculture, Settje understands the challenges and expectations producers face on a daily basis. Our mission is to deliver unprecedented services that are both profitable for our customers and sustainable to the environment.

HALL and HALL – Booths 8 & 9 

Dedicated to Land and Landowners since 1946 – Hall and Hall is a boutique, full service rural real estate company offering financing, management, consulting, appraisals, farm and ranch sales, auctions, and hiring of managers and foreman on behalf of farm and ranch owners. With offices throughout the West including Montana,Wyoming, Idaho, Colorado, Kansas, Nebraska and Texas.

Lashley Land and and Recreational Brokers – Booths 12 & 13

We are passionate about Nebraska land…whether it be hunting, fishing, farming the land, or raising livestock on the land… our heart lies in Nebraska’s great outdoors. This heartfelt passion, this love for Nebraska land, is the key to us selling successfully here at Lashley Land and Recreational Brokers. The Lashley Land mission is to provide you with the highest level of professional service, and satisfy your expectations with a positive and seamless experience in the selling and/or buying of your property. We strive to earn your trust, and hope that in turn you will recommend us as the most trusted real estate professionals in Nebraska. Our Brokerage Firm has grown because of the positive referrals from our clients. Our business lives or dies based upon whether we continue to earn these positive referrals.

Life Products Inc. – Booth 14

A Nebraska based agricultural company, has been manufacturing animal probiotics, forage inoculants and livestock health products since 1971. We have been meeting the industries needs with quality, innovative products for livestock backgrounders, cattle feed yards, cow/calf operations, dairy operations, equine, swine, poultry, small ruminants, companion animals, and aquaculture.

FERA Diagnostics and Biologicals – Booth 15

FERA D&B is pleased to introduce FerAppease ® , a unique analogue of the natural occurring Maternal Bovine Appeasing Substance (MBAS) used to improve cattle welfare, animal health and performance, providing more profitability for ranchers, backgrounders/feedyards, and dairy farmers.  

All ingredients in FerAppease are FDA approved under GRAS (Generally Recognized as Safe). The product is applied topically. Operators spray FerAppease on the back of the animal’s head and just above the muzzle. Research shows FerAppease minimizes the animal’s perception of danger, allowing it to feel safe and more comfortable during routine management procedures, such as weaning, transport, calving, relocation, and much more.  

During clinical trials, treated animals in all stages displayed enhanced performance and immunity. Researchers found FerAppease-treated weaned calves were noticeably calmer and explored their surroundings as they has been weaned for months. In addition, the well-known post-weaning body weight shrinkage disappeared, with treated animals having an extra 36 pounds compared to control calves at 45 days post weaning.  

FerAppease helps precondition weaned calves by reducing stress (lowering cortisol levels), increasing dry matter intake, increasing response to vaccination, and improving weight gain. Ranchers saw an extra 20 to 50 pounds per head, allowing them to sell more live wright. Whereas, steers receiving MBAS displayed illness symptoms sooner than avers, allowing them to receive prompt treatment. Steers were more responsive to antibiotics, reducing mortality rates and decreasing treatment by nearly 50 percent.  

FerAppease was also evaluated on adult dairy cows. At the beginning of Stage 1 parturition, cows were randomly given a single dose of FerAppease or a placebo. The treated group saw a notable decrease in incidences of retained placenta, mastitis, metritis and lameness.  

FerAppease treatments for weaned calves through adult cattle will cost $3 per head and for calves $1.50 per head. FerAppease use doesn’t require a veterinarians’ prescription or a Veterinary Feed Directive plan, and there are no meat withholding requirements.  

Nutrient Advisors – Booth 16

Assist livestock operations, municipalities and other industries in the area of Environmental Compliance and Nutrition Management. Our consulting services reduce risk by incorporating knowledge of regulations and agronomics to facilitate compliance of the operation while maximizing returns to the producer from their manure resources. Nutrient Advisors goal is to provide peace of mind to our clients while minimizing their time spent on compliance.

La Crosse Seed – Booth 17

La Crosse Seed has paired an unmatched portfolio of forage, cover crop, and turf seed with knowledgeable and experienced sales and support staff since 1919. We distribute premium seed and related products through dealers nationwide. 

Kit Held Seed and Chemical – Booth 18

Kit Held Seed and Chemical for all your agricultural needs to keep your operation going. We offer Seed, Chemical, Manure, Lime and Gnuze Buckets! 

American Angus Association – Booth 19

The American Angus Association (INSERT TRADEMARK) is the nation’s largest beef breed organization, serving more than 25,000 members across the United States, Canada, and several other countries. It’s home to an extensive breed registry that grows by more than 300,000 animals each year. The Association also provides programs and services to farmers, ranchers and others who rely on Angus to produce quality genetics for the beef industry and quality beef for consumers.

Arrowquip  – Booths 20 & 21

Since 1988, Arrowquip has been creating best-in-class livestock equipment through detailed research and development processes. Arrowquip’s in-house Livestock and Design Experts bring a new level of detail, innovation, and quality to the cattle handling industry, offering solutions to ranchers worldwide. Arrowquip strives to create cattle management experiences that help keep ranching families safe. 

With equipment ranging from squeeze chutes, portable handling systems, and stationary systems to loading chutes, every piece of equipment they design is intended to make managing your cattle faster, easier, and safer every step of the way. 

Murphy Tractor & Equipment Co. – Booths 23, 24, & 25

Murphy Tractor & Equipment Co. Inc., one of John Deere’s largest North American construction equipment dealer organizations, was founded in 1982. Headquartered in Park City, Kansas. The organization has 31 locations throughout the states of Iowa, Kansas, Missouri, Nebraska, Ohio, and Pennsylvania. Staffed by over 650 employees, each location has a full complement of service technicians, field service capabilities, equipment and parts inventories provided by John Deere, Wirtegn, Kleemann, Hamm, and Vogele. As one of John Deere’s largest North American construction equipment dealers, Murphy Tractor is committed to being the product and support supplier of first choice by customers in the markets that use the products we represent

Westway Feed Products – Booth 26

Westway Feed Products is North America’s largest manufacturer of liquid supplements for livestock. Additionally, we produce tub supplements, feed mill products, dried molasses and industrial products.

Westway will be giving out merchandise at their booth!

UNMC Central State Center for Agricultural Safety and Health – Booth 27

The Central States Center for Agricultural Safety and Health at UNMC has been working in collaboration with midwestern feedyards, the Nebraska Cattlemen’s Association, Gallagher Insurance, and individual producers to improve the health and safety of livestock workers. These partnerships have resulted in the creation of a series of training modules, the “Feedyard-15”. These materials, in English and Spanish, are designed to be used by feedyard managers and safety trainers and are available free of charge. We will be demonstrating these modules and letting you know how you can download these resources.

Titan Machinery Inc. – Booths 28 & 29

Titan Machinery is a distributor of CNH products. Products carried includes Case IH , New Holland and Case Construction throughout the United States with Parts and Service to support them. Register at booth for prize.

Titan will be giving out a surprise to a lucky guest at their booth!

Cattler Corporation – Booth 30

Cattler is a mobile & desktop software platform that allows the cattle farmer to run all its operation in one place. (www.cattler.farm)

Rush-Co – Booth 32

Livestock shade systems, Rushmore Buildings and ventilations systems is a family owned located in Springfield, SD. Rush-Co is a manufacturing company focused on helping and making the lives of producers stress free.

Lutz – Booth 33

Since our founding in 1980, Lutz has steadily grown to become the largest locally-owned firm of its kind in Nebraska. We believe that understanding where you’re coming from is a vital part of getting to the bottom line and taking you where you need to go. We provide accounting services such as tax, accounting, assurance, business consulting and valuation. Additionally, we provide investments and planning, recruiting and technology services.  

Jorgensen Land and Cattle has been family owned/operated in Ideal SD since 1909. The business operates over 13,000 acres of crop land and 9000 acres of pasture, a 4,000 feedlot, and provides some of the pheasant hunting in the United at the Lazy J Grand Lodge 

Envu Range and Pasture – Booths 35 & 36

Envu is investing in innovative solutions for a new day in Range and Pasture Management. Solutions to deliver a stronger bottom line and help you better care for the land and the people who live, work and play there. So go ahead, lead on. Because we’re right there with you!

Envu will be giving out a quart of rejuvra to four lucky winners!

Laird Manufacturing (MFG) – Booth 37

Laird MFG has been providing feeding equipment to the cattle industry for over 30 years. These products include delivery boxes, vertical mixers – truck mount, trailer mount and stationary silage boxes, manure spreaders and bely conveyors. Committed to being the leader in the industry by providing a product with the highest quality and workmanship at a competitive price.  

Oklahoma Steel and Wire – Booths 38 & 39

We offer a complete line of agricultural fencing products that meet or exceed industry standards. By devising new industry products and improving the functionality of existing products. Oklahoma and Iowa Steel and Wire Companies make the products you can depend on. No matter where you are, ask for us by name, OKBRAND.

Rock Solid Concrete Products LLC – Booth 41

Rock Solid Concrete will be giving out a $100 Visa gift card at their booth, so be sure to stop by!

Purple Wave Auction – Booth 42

Purple Wave, the largest no-reserve internet auction firm in the country, is transforming the way sellers reach buyers to turn assets into cash. Purple Wave specializes in liquidating equipment and vehicles through no-reserve public internet auctions, providing the easiest and most straightforward way to sell used equipment quickly and efficiently.

Agri Affiliates – Booth 43

Agri Affiliates, Inc. provides quality agricultural real estate services including farm, ranch, recreational and rural residential listings, auctions, appraisal services and property management.

Endovac Animal Health – Booth 44

“Founded and owned by the Sprouse family in Columbia, Missouri, ENDOVAC Animal Health is a proactive animal health company that is focused on premium science. We manufacture vaccines for cattle to aid in the protection of numerous diseases caused by gram-negative bacteria such as Pasteurella multocida, Mannheimia haemolytica, E. Coli, and Salmonella.  We maintain a culture that is dedicated to customer-centric integrity and an animals first mentality.”

NCIG – Booth 45

Nebraska Cattlemen Insurance Group (NCIG) was formed in March of 2019 as a joint venture between Nebraska Cattlemen (NC) and First National Insurance Company (FNIC), formerly the Harry A. Koch Co. (HAK), to provide Nebraska Cattlemen members another benefit to being apart of the organization, with risk management services specific to the work that our members perform.  The program focuses on two things: helping your bottom line and providing top-notch customer service. These represent Nebraska Cattlemen values and the FNIC experience. The Nebraska Cattlemen Board of Directors and leadership believes that NCIG is a valuable benefit for current and new Nebraska Cattlemen members and encourages you to explore these competitive offerings.

BioZyme Inc. – Booth 46

BioZyme is a global leader in AO fermentation and animal supplements. Innovative products such as VitaFerm Concept Aid and VitaFerm HEAT continue to provide “Care that comes full circle” to the beef industry in NE. Stop by and sign up to win a YETI cooler!

Bill’s Volume Sales Inc – Booth 47

Providing reliable feeding equipment solutions since 1963. Largest Roto-mix dealer in the U.S. – truck and trailer TMR mixers available in new models or used, plus repair parts and service for most major brands. See our new and used equipment listings online at www.billsvolume.com . Stop by and see us at the trade show!

IMI GLOBAL – Booth 48

IMI GLOBAL a div. of “Where Food Comes From” is a leading provider of verification and value-added programs for the beef industry. We visit ranches to review their processes and documentation procedures to ensure they’re meeting the requirements of various Standards they voluntarily choose to participate in. Programs like Source, Age, non-Hormone Treated Cattle (NHTC), Verified Natural Beef, Grass-fed, CARE Certified and more, help producers gain access to certain markets or brands that require specific production assessments. Verification matters, so get started today! Visit imiglobal.com for more!

Kunafin – Booth 49

Fly Problem? Kunafin the producer of beneficial insects for fly control.

Zoetis – Booth 50

Zoetis is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 60 years of experience in animal health, Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, complemented by diagnostic products and genetic tests and supported by a range of services. In 2013, the company generated annual revenues of $44.6 billion. With approximately 9,800 employees worldwide at the beginning of 2014, Zoetis has a local presence in approximately 70 countries, including 28 manufacturing facilities in 11 countries.  Its products serve veterinarians, livestock producers and people who raise and care for farm and companion animals in 120 countries.

Purina Animal Nutrition – Booth 51

Purina Animal Nutrition is the worlds largest nutrition supplier that feeds over 1 million head of animals per day. The highlight of Purina is within its research. New advanced products are launched yearly and designed for best in class nutrition and health. Purina products are available all across the U.S.

Lone Creek Cattle Co. – Booth 52

FreeWave Technologies – Booth 53

Building upon nearly 30 years of experience, FreeWave Technologies is dedicated to helping ranchers to lower the cost of their ranch operations through the remote monitoring of water usage in stock tanks and water troughs including areas that have limited or no cellular coverage. Discover how FreeWave Technologies can reduce your on-site inspections saving you time and money.

Sioux Automation Center, Inc. – Booth 56

SAC was established in 1961 with the goal of serving local customers through the manufacture, sale, and repair of livestock equipment. Since then, SAC has grown to become a global leader in the agricultural and service equipment industries with the commitment of providing the highest quality products at an exceptional value.

Today, SAC offers a diverse portfolio of ag equipment including: Maxi-Mixer and Turbo-Max TMR Mixers, Roto-Press Silage Baggers, Dry Manure Spreaders, Roto-Mill Roller Mills, and service equipment including Eagle Pro Service Trucks and Tiger Cranes.

Tracer Minerals and NuTech Biosciences – Booth 57

AHI/Patterson Pet Supply – Booth 58

Livestock Market – Booth 59

Livestock Market will have a drawing at their booth to win a $100 gift card to Certified Piedmontese Beef!

KanEquip, Inc. – Booth 60

KanEquip in Syracuse, Nebraska is your source for best-in-class equipment.  Representing brands like New Holland – Agriculture and Construction, JCB, Ashland, Dalton Ag Products, Demco, DuoLift, Exmark, Great Plains, Haybuster, Kelly Ryan, Kuhn/Knight, Landoll, MacDon, Schulte, Vail, and AGI.  You are sure to find what you need to get it done right with the right equipment.  Visit us at our booth, at our location in Syracuse, or on the web at www.kanequip.com.  

Jorgenson Land and Cattle Booth 61

We provide Angus genetics through our 1100 Registered Angus cows and market an additional 5250 bulls annually. Every year, over 275000 calves are sired by Jorgensen genetics across the United States. Ideal Beef Genetics is a service designed to help customers to identify replacement heifers, identify feeder calves, and select bulls through DNA testing. For more information contact us at 1-800-548-2855. 

CFO Systems, LLC – Booth 62

Financial and Human Resources on demand. Chief Financial Officers, Controllers, and Senior Accounts and Human Resource on a fractional or interim basis. We work with you to position your business for growth and are committed to help you attain and realize success.  

Ward Laboratories, Inc. – Booth 63

Ward Laboratories, Inc. is an agriculture testing laboratory dedicated to serving farmers and ranchers. We specialize in testing soil, plants, feed, forages, water, manures, fertilizer and other special testing projects.  

Red Brand – Liberty Steel and Wire – Booth 64

RedBrand is the premium line of agricultural fencing products and reigns as the most recognizes brand of farm fences in the United States. Since 1889 RedBrand has been standing guard with top quality, American-made fence products for a wide variety of applications. Whether it’s the full-time farmer or the part-time enthusiast, RedBrand is the product of choice when selecting the best in farm fence.  

Huvepharma – Booth 65

Huvepharma is a global animal health company that serves the US Livestock Industry by providing a large portfolio of products for the care of Cattle, Poultry, and Swine. Huvepharma ® has more than half a century of expertise in fermentation and manufacturing of animal health products and is proud to offer producers quality and relevant solutions for their operation.  

Platform Cattle LLC – Booth 66

Protein Supplement built different, to make all the difference. BOVIBOX is packed full of 30% CP, Availa 4 chelated mineral package, live probiotics, and is the first to bring Rumensin into the cow-calf sector. Box shaped, 100lbs, and packaged in completely biodegradable cardboard; efficiency has never been so easy. Platform Cattle is a proud provider of Bovibox. 

Sealpro Silage Barrier Films – Booth 67

Science proves that cattle can gain better on sealed silage. If you’re not sealing, you could be losing thousands in wasted, poor quality silage in the outer three feet of piles and bunkers. With this year’s corn prices Sealpro® gives an average 5 to 7:1 ROI. We’re a small, family-owned company and brand with over 25 years experience in silage, helping western farmers See the Difference® in their silage. We can help you make more, better, and safer silage too. 

New Stockyard Group – FNBO – Booth 68

New Stockyard Group has worked with producers to develop Cattle ID. Cattle ID is a calving book app that also allows you to track the data points that add value to your unique operation. You can enter anything from calving records to treatment records and everything in between.  This technology improves communication across your operation and gives you the tools to have the herd information you need at all times, simply by using your phone. 

Boehringer-Ingelheim Animal Health – Booth 69

Believes prevention is a better approach to animal health. Disease and illness are costly to the bottom line. Prevention Works encourages producers and veterinarians to work together for improved overall herd health. Learn more about the Prevention Works philosophy at BIVIPreventionWorks.com. Boehringer-Ingelheim Animal Health is also a proud partner of the Beef Quality Assurance (BQA) program.  

Central Confinement Service, LLC – Booth 70

Central Confinement Service, LLC, with over 35 years of experience, carries the reputation as the highest quality builder of turn-key animal agricultural facilities in the U.S. We offer top-notch consulting from start to finish, quality constructions, custom-built equipment, as well as continued services and parts after the job is done. We have now added Protein Processing Services to our business. This division specializes in small to medium meat processing facilities.  

Merck Animal Health and Allflex – Booth 71 & 72

Merck Animal Health’s commitment to The Science of Healthier Animals®, offers veterinarians, farmers,

pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of connected technology that includes identification, traceability and monitoring products. We are dedicated to preserving and improving the health, well-being and performance of animals and the people who care for them. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain.

Merck will be giving out prime vac cooler to a luck participant at their booth!