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Beef, it’s what’s for dinner in Canada, Mexico AND China!

Cattlemen, along with other agriculture and business groups, have rallied collectively for months to urge Congress to pass the U.S.-Mexico-Canada Agreement (USMCA). That hard work has finally [...]

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We talk COOL with Colin Woodall

Pete McClymont Nebraska Cattlemen EVP interviewed Colin Woodall, NCBA CEO about Country of Origin Labeling. Country of Origin Labeling an issue the industry has been dealing with for nearly 20 [...]

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Keeping it Real, What is the real MEAT Act?

Ultra-processed alternative protein products continue to steal headlines and shelf space from the marketplace, marketed to real meat eaters as more than just an imitation. Rather than empower [...]

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Sustainability

Over the years I have heard questions about NCBA’s policy positions on sustainability and the efforts we take based on that policy. Below are some frequently asked questions and my candid [...]

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USMCA Passage Crucial for Nebraska’s Beef Producers

Nebraska’s cattle industry has weathered its fair share of storms this past year. Crippling property taxes, uncertainty in key foreign markets, and devastating spring blizzards and historic [...]