NCW is the Consumer Promotion and Education committee of the Nebraska Cattlemen State Organization. There is no extra membership fee to be apart of NCW efforts. Some of the projects NCW participates in throughout the year include:

Nebraska Beef Ambassadors Contest
Nebraska Beef in Schools Program – Powered by BEEF
Beef Outreach and Promotion events across the state
Beef in the Classroom Project

And so many more! If you or your farm/ranch is already a member of Nebraska Cattlemen then ask to be apart of NCW by calling Nebraska Cattlemen at 402.475.2333 -OR- join here.

Upcoming events:

2022 Beef Ambassador Contest & Advocacy Training

The Nebraska Beef Ambassador Contest & Beef Advocacy Training provides an opportunity for youth to become spokespersons and future leaders in the beef industry.

If public speaking or industry advocacy is your thing, you should compete.

Thursday, June 9, 2022
1:00 pm
Mid-Plains Community College     715 E Hwy 20, Valentine




Activity Book – PDF Download *handouts available for distribution
Kid Friendly Beef Recipes – PDF Download *handouts available for distribution
Beef’s Top Ten – PDF Download *display available to be used at educational events – handout available for distribution
Simply Delicious – PDF Download *cookbooks available for distribution
Build Your Burger – Poster Download *display available to be used at educational events
Good Life, Great Steaks – Poster Download *display available to be used at educational events

Stay up to date with the NCW efforts on our Facebook page:


2020 Beef Ambassador Scholarship Winner: Dakota Lovett was presented the 2020 Collegiate Beef Ambassador Scholarship from the NCW and the Nebraska Cattlemen Foundation. Dakota is the son of Jeff and Sandy Lovett.

Dakota won the 2020 Nebraska Collegiate Beef Ambassador Contest last June and has been promoting beef at several events across Nebraska this past year. He put together a May is Beef Promotion for Facebook covering the different cuts of beef and spent several days working at the Nebraska State Fair in the Birthing Pavilion. The NCW Committee would like to congratulate Dakota and thank him for his passion for the beef industry.


Congratulations to the 2021 Nebraska Beef Ambassadors!

Collegiate Division
1st place – TaraLee Hudson, Belvidere

Senior Division
1st place – Helene Keiser, Gothenburg
2nd place – Spencer Walahoski, Overton
3rd place – Abigail Streff, Pierce