NCW is the Consumer Promotion and Education committee of the Nebraska Cattlemen State Organization. There is no extra membership fee to be apart of NCW efforts. Some of the projects NCW participates in throughout the year include:

Nebraska Beef Ambassadors Contest
Nebraska Beef in Schools Program
Beef Outreach and Promotion events across the state
Beef in the Classroom Project

And so many more! If you or your farm/ranch is already a member of Nebraska Cattlemen then ask to be apart of NCW by calling Nebraska Cattlemen at 402.475.2333 -OR- join here.

Stay up to date with the NCW efforts on our Facebook page:

Upcoming events:

Monday, June 15, 2020
1:00 pm CDT
Via Zoom & Email Assignment
For more information or to register for the contest: 402-450-0223

Registration deadline: Friday, June 10, 2020
The Competition – updated for 2020 contest
Both division of contestants will compete in two different areas.
Media Interview – Held Monday, June 15 via Zoom
Contestants will participate in a mock media interview. The interviewer will have pre-determined questions to ask each contestant with the option to ask follow-up questions to extrapolate additional knowledge or clarify a point. A panel of judges will observe the interaction for: knowledge, articulation, poise and the contestant’s ability to “tell the Beef Production Story” and present the industry in a positive light. Scoring will be done by the judges only. The contestants should be well-versed in all areas of beef production and the beef industry relating to consumers. Special attention should be paid to all current industry issues.

Issue Response – Via Email
Topic emailed Monday, June 15, following Media Interview. Email response deadline Wednesday, June 17, 9:00 AM Central.
Each contestant will be provided with a current beef industry topic. Contestants will be given time to write article and submit via email by the deadline. The article will be judged for accuracy, message, and ability to send the correct message for the industry.
Senior division to write 200-250 words. Collegiate division to write between 500-550 words.

Gina Hudson

2020 Beef Ambassador Brochure

2019 Beef Ambassador Scholarship Winner: Sydni Lienemann from Princeton was presented the 2019 Collegiate Beef Ambassador Scholarship from the NCW and the Nebraska Cattlemen Foundation.  Sydni is the daughter of Torri and the late Trevor Lienemann.

Sydni won the 2019 Nebraska Collegiate Beef Ambassador Contest last June and has been promoting beef at several events across Nebraska this past year.  She spent many days working at the Nebraska State Fair in the Birthing Pavilion.  The NCW Committee would like to congratulate Sydni and thank her for her passion for the beef industry.

Congratulations to the 2019 Nebraska Beef Ambassadors!

Collegiate winners (Right to Left)

1st  Sydni Lienemann, Princeton

2nd  Anna Kobza, Lincoln

3rd  Kelsey Phillips, Mullen




Senior winners

1st   Jennifer Sedlacek, Nehawka (middle)

2nd  Rachel Smith, Osceola (left)

3rd  Gracie Pinckney, Bassett (right)