NCW is the Consumer Promotion and Education committee of the Nebraska Cattlemen State Organization. There is no extra membership fee to be apart of NCW efforts. Some of the projects NCW participates in throughout the year include:

Nebraska Beef Ambassadors Contest
Nebraska Beef in Schools Program – Powered by BEEF
Beef Outreach and Promotion events across the state
Beef in the Classroom Project

And so many more! If you or your farm/ranch is already a member of Nebraska Cattlemen then ask to be apart of NCW by calling Nebraska Cattlemen at 402.475.2333 -OR- join here.

Upcoming events:

Nebraska Beef Ambassador Contest

Wednesday, June 9, 2021
1:00 pm CDT
Fremont, NE
For more information or to register for the contest: 402-450-0223

Registration deadline: Friday, June 4, 2021
The Competition – Both division of contestants will compete in two different areas.

Media Interview – Contestants will participate in a mock media interview. The interviewer will have pre-determined questions to ask each contestant with the option to ask follow-up questions to extrapolate additional knowledge or clarify a point. A panel of judges will observe the interaction for: knowledge, articulation, poise and the contestant’s ability to “tell the Beef Production Story” and present the industry in a positive light. Scoring will be done by the judges only. The contestants should be well-versed in all areas of beef production and the beef industry relating to consumers. Special attention should be paid to all current industry issues.

Issue Response – Each contestant will be provided with a current beef industry topic. Contestants will be given time to write article and submit via email by the deadline. The article will be judged for accuracy, message, and ability to send the correct message for the industry.

  • Senior division to write 200-250 words.
  • Collegiate division to write between 500-550 words.

Beef Advocacy Training – Contestants will participate in a beef advocacy training workshop on June 9.

  • Resources to increase your beef industry knowledge
  • Catch up on current events
  • Develop your beef story
  • Help you engage with consumers
  • Develop a network to stay connected

Gina Hudson

2021 Beef Ambassador Brochure

Sign Up Here


Activity Book – PDF Download *handouts available for distribution
Kid Friendly Beef Recipes – PDF Download *handouts available for distribution
Beef’s Top Ten – PDF Download *display available to be used at educational events – handout available for distribution
Simply Delicious – PDF Download *cookbooks available for distribution
Build Your Burger – Poster Download *display available to be used at educational events
Good Life, Great Steaks – Poster Download *display available to be used at educational events

Stay up to date with the NCW efforts on our Facebook page:

2019 Beef Ambassador Scholarship Winner: Sydni Lienemann from Princeton was presented the 2019 Collegiate Beef Ambassador Scholarship from the NCW and the Nebraska Cattlemen Foundation.  Sydni is the daughter of Torri and the late Trevor Lienemann.

Sydni won the 2019 Nebraska Collegiate Beef Ambassador Contest last June and has been promoting beef at several events across Nebraska this past year.  She spent many days working at the Nebraska State Fair in the Birthing Pavilion.  The NCW Committee would like to congratulate Sydni and thank her for her passion for the beef industry.

Congratulations to the 2020 Nebraska Beef Ambassadors!

2020 Beef Ambassador Contest winners

Collegiate Division

1st place – Dakota Lovett, Bladen

2nd place – Kaylee Wheeler, Wood Lake

3rd place – Aime Leandre Shimwa Wvuyekure, Lincoln


Senior Division

1st place – Savannah Peterson, Gothenburg

2nd place – Abby Scholz, Loomis

3rd place – Helene Keiser, Gothenburg