Nebraska Cattlemen Applauds Success of Rancher-Owned Company

 In Media Release, Newsroom

LINCOLN, NE (September 7, 2022) – Last week, Sustainable Beef, LLC announced a new minority partner in their rancher-owned company based in North Platte, Nebraska. This partnership solidifies the necessary resources for the company to move forward and bolster existing processing capacity in Nebraska, an ongoing goal of Nebraska Cattlemen.

Nebraska Cattlemen President Brenda Masek stated, “Sustainable Beef’s processing facility will not only create new jobs to enhance the local economy of North Platte, but also expand marketing options for cattlemen in Nebraska. She continued, “This investment in Sustainable Beef, LLC will help ensure the plant opens their beef processing facility in North Platte, with expectations the facility will open in late 2024.”

Sustainable Beef, LLC’s primary goal is to create a new beef processing plant to add beef processing capacity to the industry. According to the announcement, Walmart’s minority partnership with Sustainable Beef, LLC is the latest step in the retailer’s commitment to increasing access to high-quality beef at an affordable price for its customers while boosting capacity for the beef industry and ensuring long-term economic viability for cattle ranchers.

Learn more regarding the official announcement HERE.

Nebraska Cattlemen’s efforts to support and expand processing capacity in Nebraska:

  • Independent Processor Assistance Program (IPAP): Nebraska Cattlemen worked with Senator Brandt in the 2021 legislative session to create the IPAP to provide technical and financial assistance for independent meat processors to modernize and/or expand their processing capacity.
  • During the 2022 legislative session, Nebraska Cattlemen doubled down on these efforts:
    • LB783  McDonnell – Appropriate federal funds to the Department of Economic Development for the beef processing industry. LB873 was amended into LB1014 at $20 million and signed into law by Governor Ricketts.
    • LB755 Brandt – Appropriate federal funds for the Independent Processor Assistance Program.
    • LB755 was amended in LB1014 at $9,875,000 to the Department of Agriculture for grants for small-to-medium meat processors. The Nebraska Department of Agriculture announced the call for the first round of grant applications in August 2022!
  • Federal programming: Nebraska Cattlemen leadership and staff worked with USDA and Nebraska’s federal delegation to ensure technical and financial assistance was available to independent processors to modernize and/or expand their facilities.


The Nebraska Cattlemen association serves as the representative for the state’s beef cattle industry and represents professional cattle breeders, ranchers, and feeders, as well as county and local cattlemen’s associations. Its headquarters are in Lincoln with satellite offices around the state to best serve members.

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